Question

Using __________ firms attempt to communicate their positions on important issues. The purpose is to influence the opinions of targeted audiences concerning the issue. Often the general public is the primary target audience.

Answer 1

Advocacy advertising

Step-by-step explanation:

Using advocacy advertising firms attempt to communicate their positions on important issues. The purpose is to influence the opinions of targeted audiences concerning the issue. Often the general public is the primary target audience.

Advocacy advertising is the use of advertising or other marketing tools to support a particular issue or cause. It is not aimed at promoting a product.