Question

When a psychologist is discussing a heuristic, he or she is referring to

A) biased information processing strategies.
B) a mental shortcut or rule of thumb.
C) a mental technique to improve memory recall.
D) a mental technique to increase deliberation in our decision making.

Answer 1

B) a mental shortcut or rule of thumb.

Step-by-step explanation:

Heuristic or also known as the rule of thumb is ascribed to a quick decision-making process without commuting or analyzing all potential factors involved. It is called a short cut method because it would make people make judgments quickly based on their prior experience but it should be noted here that it may lead to cognitive bias.