Question

The marketing concept focuses on a. ​maximizing sales in a way that helps to achieve organizational objectives. b. ​maximizing market share in a way that helps to achieve organizational objectives. c. ​satisfying customers' needs in a way that helps to achieve organizational objectives. d. ​creating maximum visibility for the firm. e. ​achieving the goals of top executives.

Answer 1

c. ​satisfying customers' needs in a way that helps to achieve organizational objectives

Explanation:

c. ​satisfying customers' needs in a way that helps to achieve organizational objectives

Marketing concept implements to satisfy customer needs to achieve organizational objectives.

The Selling concept focuses on maximizing sales.