Answer:
Pretty sure it's pathos
Step-by-step explanation:
-Logos: logical appeal, points out internal consistency and clarity within its argument, can use data/facts
- Ethos: About the writer's or speaker's trustworthiness
- Pathos: emotional appeal, focuses attention on the values and beliefs of intended audience
- Kairos: About how timeless an argument is. For example, an ad featuring Avril Lavigne would be more effective for a teen magazine in 2002 than in 2012. A Sears ad featuring Kim Kardashian would be more appropriate in TeenVogue than it would be in AARP magazine