Question

Identify some of the ways that Starbucks ‘engages’ its consumers in customer relationships?

Answer 1

1. Social media. Like many other companies, Starbucks tries to engage customers using social media.

2. Sale promotions. Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales.

3. Advertisements.

Step-by-step explanation:

Answer 2

They keep the conversation going. They offer real value, meaning leading with content not products, building their communities