Question

For creating perception, companies make use of strategic tools like ___ _

a) Service contracts
b) O Sales calls
c) User training
d) Websites

Answer 1

It A Is your company making a positive impression, or are customers fed ... four ways you can use marketing to control your customer perception:.

Answer 2

The meaning of strategy and how the approach to strategy has changed over time.

The relationships and differences among corporate, business, and marketing strategy.

The concept and process of corporate strategic planning.

The role of the product in a marketing strategy and the many aspects of the product that can be used to tailor the strategy.

The role of customer choice in marketing strategy and the logic of choosing customers.

The role of market area choice in marketing strategy and ways to choose market areas.

Core competencies as part of marketing strategy.

The interrelationship among product, customer, market area, and core competency decisions.

The logical connections among strategies, structures, and functions as outlined in the Integrated Model of Marketing Planning (IMMP).