Answer:
Profit
Step-by-step explanation:
Competitive Strategy can be regarded as as long term plan of a particular firm so that it can gain competitive advantage in the industry over its competitors . It is a way to set defensive position by a firm in particular industry. A firm that is in competitive market will definitely strive to maximize profits, which involves compititive strategy, The profit can be regarded as difference between total revenue and total cost of the firm. It should be noted that profit is a competitive strategy that provides organizations with a way to analyze their organizational environment and internal operations to create value.