Question

In a recent survey of your major customers, you were disappointed to find that a majority of customers rated your company poorly on training and technical support for your products. You and your team have a made a firm commitment to improve this situation immediately using digital media.

Which of the following digital media tactics should you implement to most effectively address this issue for your customers?


a. You should establish one email address that customers can use to send emails about their problems with your products.

b. You should set up a video-sharing site where customers can upload videos of themselves explaining their problems with your products.

c. Start a blog for marketers to explain how much time and money the firm spends on training and technical support.

d. You should create a series of product demonstration podcasts for your customers to access online at their convenience.

e. You should create a virtual site for your customers to interact in a three-dimensional world.

Answer 1

A. You should establish one email address that customers can use to send emails about their problems with your products.