Question

A developer of a new planned unit development (PUD) has estimated that there will be 1,500 home (all types) sales in University City over the next year. If an analysis of demographic information has revealed that the core market share for the PUD project within the community is 14.0%, what is the total market segment potential for this project

Answer 1

210 units

Step-by-step explanation:

Home sales over the year = 1500 units

Market share for the PUD project = 14.0%

Total market segment potential =

Home sales over the year × Market share for the PUD project

=1500 × 15.0%

=210 units