The correct answer to this open question is the following.
Although there are no options attached we can say the following.
One logical connection between the ESA and the members of Congress would be that there is a direct line to negotiate benefits for ESA through the hiring of experts or lobbyists that negotiate with Congressmen in Capitol Hill.
We are talking about ESA, the Entertainment Software Association, which is a very profitable industry that creates video games. This industry has been very important in the United States, producing millions of dollars in profits.