Question

If your target audience is parents, what should you do in your ad for maximum appeal

Answer 1

Safety first. Literally, show the product being used safely.

Step-by-step explanation:

2nd: value = does the money I scrape and save each week need to be spent on this product that I do not trust/do trust???

Answer 2

Try and relate to the parents life? experiences.

Step-by-step explanation:

It will help them undertand whatever youre trying to explain, or pursuade them about.