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Standards for the Code of Ethics for Market Intelligence Professionals includes to manipulate the data as the researcher sees fit. to provide honest and realistic recommendations and conclusions in the execution of one's duties. to comply with enforced laws, allowing for bribery where socially acceptable. to abide by personal guidelines, even if they fall out of line with the company's guidelines. to conceal information, such as one's identity, for the integrity of the results.

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Answer:

to provide honest and realistic recommendations and conclusions in the execution of one's duties

to comply with enforced laws,

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