Question

Take a look at a sample importance-performance model for a few different consumer segments in the airline industry. Please indicate which response(s) are correct based on this information.

A. Charter flights serve the elite (top 1%) consumer segment well.
B. Southwest is the second best option for business travelers.
C. The preference of budget travelers line up with what Delta has to offer more than what Southwest has to offer.
D. Delta could reasonably offer service to both elite and budget consumer segments.

Answer 1

D. Delta could reasonably offer service to both elite and budget consumer segments.

Step-by-step explanation:

Delta is one of the budget friendly airlines. Over 100,000 travelers fly with delta every year. It offers different services for both of its customers elite and budget consumers. The airline has mostly routes in the U.S. region and its headquarter is in Georgia.