Which traditional/mass effects view of audiences suggests that media messages are filtered through opinion leaders?

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asked Feb 26, 2023 104k views

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Turbanoff · Answer 1 · 2023-03-03T19:56:35+0000

The two-step model says that most people are not directly influenced by mass media, and instead form their opinions based on opinion leaders who interpret media messages and put them into context

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Which traditional/mass effects view of audiences suggests that media messages are filtered through opinion leaders?

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