Answer:
As the marketing manager of a large retail store, there are several key pieces of information I would seek from the store's marketing information system to help design a marketing strategy for retaining customers:
1. Customer Profiles: Understanding who our customers are is crucial. This includes demographic information like age, gender, location, and income level, as well as psychographic information like interests, hobbies, and lifestyle.
2. Purchase History: Information about what customers have bought in the past can help predict what they might buy in the future. This can also help identify popular products and trends.
3. Customer Feedback: Reviews and feedback from customers can provide insights into what we're doing well and where we can improve. This can help us address any issues and enhance the customer experience.
4. Loyalty Program Data: If we have a customer loyalty program, analyzing this data can show us who our most loyal customers are and what rewards or incentives are most effective.
5. Customer Churn Rate: Understanding how many customers we're losing over a certain period can help identify any issues and develop strategies to improve customer retention.
6. Market Trends: Information about broader market trends can help us stay competitive and ensure our marketing strategy aligns with customer expectations and preferences.
7. Competitor Analysis: Understanding what our competitors are doing can help us differentiate our offerings and ensure we're meeting or exceeding industry standards.