To modify a workflow so that both the initial recipients (iR) and final recipients (fR) are considered, you can design a workflow that includes both groups in its processing. Here's a general outline of how you can modify the workflow:
1. **Segmentation:** Segment your campaign list into two groups: initial recipients (iR) and final recipients (fR). This can be done based on specific criteria or filters relevant to your campaign.
2. **Parallel Paths:** Create a workflow with parallel paths or branches for each group. In most workflow automation tools, you can set up branching logic.
3. **Actions for iR Group:** In one branch, set up actions specific to the initial recipients (iR). These actions may include sending an initial email, tracking responses, and further follow-up based on their interactions.
4. **Actions for fR Group:** In the other branch, set up actions for the final recipients (fR). These actions might involve sending a follow-up email, providing additional information, or different follow-up steps.
5. **Conditional Logic:** Throughout the workflow, use conditional logic to determine when and how to merge the two groups if needed. For example, if there are common actions after the initial and final stages, merge the paths when appropriate.
6. **Data Collection:** Ensure that the workflow captures data and interactions from both groups so that you can analyze the campaign's effectiveness.
7. **Testing:** Before deploying the modified workflow, thoroughly test it to ensure that it functions as intended for both groups.
8. **Monitoring and Analysis:** After running the campaign, monitor the performance and engagement of both iR and fR groups separately, as well as any merged actions, to evaluate the campaign's success.
The key is to design a workflow that accommodates both groups and their specific needs while allowing for a seamless transition between the initial and final stages of your campaign. The specifics of how to modify the workflow may vary depending on the workflow automation tool or software you are using.