Reaches The Audience At The Time They Are Most Attentive: ...
Offers High Credibility: ...
Gives Your Brand/ Business A Visual Personality: ...
TV Advertisements Are Simple To Analyze: ...
There Is No Guarantee Of The Audience Watching It:
TV Advertising Is Costly:
The major advantage of advertising on television during cable programming is that you can reach a much larger audience than with local radio or print advertisements. You can also choose to tie in your business with the programming offered on the cable network. Excellent photo reproduction in full colour. Long shelf life with high pass-along readership. High readership rates and reader loyalty. High ability to select audience. Radio offers short lead times and relatively low-cost production, making it ideal for promoting tactical advertising messages at short notice. It is a highly cost-efficient medium – you buy more audience impressions for your money than with any other medium (see chart below)It helps in the industrialization process of the country by easy transportation of coal and RM at a cheaper rate. It helps in the quick movement of goods from one place to another in time of emergencies like famines and scarcity. It is the safest form of transport. Advantages of Television. 1. Suitable for Knowledge Acquisition: TV helps with updating information, it helps you keep up with the most recent trends on the planet, it is currently one of the most widely used communication tools, a large number of people can directly access valuable information through TV. For example, broadcast TV includes all of your local channels, such as ABC, NBC, and FOX, while cable advertising will include all of the channels that viewers have to pay for (like MTV and HGTV). Because of this, advertising on broadcast TV will allow you to get your ads in front of a broader group of people. In summary, broadcast TV has a greater reach, and cable TV allows for a more targeted advertising approach. However, both mediums can offer significant benefits for your brand. You may want to take advantage of both channels to further your company's marketing plan.