Question

. Managers are required to deliver services that are specifically designed based on individual preferences of customers. Such an approach would help managers to retain customers for relatively longer period of time. Based on these premises, which dimensions of impacts of IS in organization is being referred?

Answer 1

Based on the given premises, the dimensions of impacts of IS (Information Systems) in an organization being referred to are personalization and customer retention.

1. Personalization: By delivering services that are specifically designed based on individual preferences of customers, managers are implementing a personalized approach. This means tailoring their offerings to meet the unique needs and preferences of each customer. Personalization can involve customizing products, services, and experiences to enhance customer satisfaction and engagement. For example, an online retailer might recommend products based on a customer's browsing and purchase history.

2. Customer Retention: The goal of delivering personalized services is to retain customers for a longer period of time. When customers feel that a company understands their preferences and delivers services that cater to their individual needs, they are more likely to stay loyal and continue doing business with that company. Customer retention is important for organizations as it can lead to increased revenue and profitability. For instance, a telecommunications company might offer personalized service packages to retain customers and reduce churn rate.

In summary, the dimensions of impacts of IS in an organization referred to in the given premises are personalization and customer retention. Personalization involves tailoring services to individual preferences, while customer retention focuses on keeping customers for a longer period of time through personalized offerings.

I hope this helps you. :)

Answer 2

The dimensions of impacts of Information Systems (IS) in an organization being referred to in this context are **Customer Relationship Management (CRM)** and **Customer Retention**.

1. **Customer Relationship Management (CRM):** This aspect involves using IS to gather and manage customer data, preferences, and interactions to better understand individual customer needs. Managers can design services tailored to individual preferences through CRM systems, which help in creating personalized experiences for customers. CRM enables businesses to track customer behavior, history, and feedback, allowing them to provide more targeted and relevant services.

2. **Customer Retention:** By delivering services that are specifically designed based on individual customer preferences, businesses can enhance customer satisfaction and loyalty. Satisfied customers are more likely to remain loyal to the organization, reducing customer churn rates and increasing customer retention. Retaining customers for a longer period of time is beneficial for businesses as it leads to repeat business, word-of-mouth referrals, and increased customer lifetime value.

In summary, using IS to implement effective Customer Relationship Management practices helps organizations understand individual customer preferences, leading to better-designed services, increased customer satisfaction, and improved customer retention.