Question

During which step in building an advertising campaign would marketers conduct a recognition test?

Multiple Choice

Measure the effectiveness of advertising.

Define objectives.

Choose advertising tools.

Identify the target audience.

Create advertisements.

Answer 1

Step-by-step explanation:

The correct answer is:

Measure the effectiveness of advertising.

During the step of "Measure the effectiveness of advertising," marketers would conduct a recognition test. A recognition test is a method used to assess whether the target audience can recognize and recall specific advertisements or brand elements after exposure to an advertising campaign. It helps marketers understand how well their ads are being remembered and recognized by the intended audience, which is crucial in evaluating the campaign's success and making informed decisions for future advertising strategies.