Answer:To complete the pairs, you need to match each form of direct marketing with the scenario that portrays it. Here are the correct matches:
1. Radio:
Laura reaches her prospective customers by phone to spread the word about her handmade jewelry.
2. Telemarketing:
Karl relies on personalized mailings that reach clients after careful consideration of their preferences.
3. Television:
Stephen works on creating catchy jingles that his clients use to spread the word about their products to their prospective customers.
4. Direct mail:
Sam has to create an advertisement that uses both audio and visual stimuli to make the ad more attractive to customers and to grab their attention.
In this activity, you need to understand the different forms of direct marketing and match them with the appropriate scenarios. Radio marketing involves using phone calls to reach potential customers, while telemarketing involves sending personalized mailings based on customer preferences. Television marketing uses catchy jingles to promote products, and direct mail refers to advertisements that utilize both audio and visual elements to attract customers.
By matching each form of direct marketing with the correct scenario, you can better understand how each method is utilized in real-life marketing situations.
Step-by-step explanation: