Worksheet
Revenues or Costs: Differential?
Sales revenue Yes, eliminating the Northern Division stores would eliminate this revenue
Cost of goods sold No,this is a sunk cost that has already been incurred
Advertising Yes, advertising costs for the Northern Division stores would be eliminated
Administrative salaries Probably no, corporate administrative salaries would likely remain the same
Sales commissions Yes, sales commissions for the Northern Division stores would be eliminated
Rent and occupancy expense Yes, rent for the Northern Division stores would be eliminated
Allocated corporate support No, allocated corporate support costs are not expected to change if the Northern Division closes
If the Northern Division stores are closed, LTH's income would increase by at least $12,040,000 in sales revenue minus the differential costs that would be eliminated, such as advertising, sales commissions, and rent for those stores. The net impact would depend on the amount of the differential costs savings but would likely be a significant improvement to LTH's income.