Union Pearson Express (UPX) is a rail link between Pearson International Airport and Union Station in downtown Toronto, Canada. The following is a 150-word answer to your question:1. Was price to blame for low ridership on the UPX? Should the price be lowered?Price was a major factor in low ridership on the UPX. The fare for a one-way ride on UPX was CAD 27.50, which was perceived as too expensive. As a result, UPX’s daily ridership was only 10% of the expected ridership of 9,000 daily riders. To attract more customers and increase revenue, the price should be lowered.2. Identify the stakeholders relevant to this decision. Which of your alternative prices would each stakeholder believe to be best? Justify your responses.The stakeholders relevant to this decision include commuters, tourists, and the government. Commuters would prefer a low fare as they use the train for their daily commute. Tourists would prefer a reasonable fare as they tend to spend more money on other tourist activities. The government would prefer a reasonable fare as it helps to promote tourism. A fare of CAD 10 for all would be best as it would attract all these stakeholders.3. Which price should UPX use going forward? What other marketing activities should be undertaken?The UPX should use a fare of CAD 10 going forward. It would attract more riders and increase revenue. The marketing activities that should be undertaken include advertising through social media platforms and partnering with airlines to offer discounted fares to travelers. The UPX should also have a loyalty program that offers discounted fares to frequent riders.