Question

If Little Caesars wants to determine the impact of different coupon offers on pizza unit sales, it needs to conduct

. exploratory research.

b. hypothesis development.

c. survey research.

d. stratified sampling.

e. experimental research

Answer 1

The most appropriate option for Little Caesars to determine the impact of different coupon offers on pizza unit sales would be option e. experimental research.

By conducting experiments, Little Caesars can test different coupon offers under controlled conditions and measure their impact on pizza unit sales. This allows for a systematic evaluation of the cause-and-effect relationship between the coupon offers and sales outcomes.