Answer:
The explanatory variable is the variable that is manipulated or changed by the researcher, and the response variable is the variable that is measured or observed as a result of the change.
In this case, the explanatory variable is the number of text messages sent by the customers, and the response variable is the percentage of phone memory used by the customers. The engineers are interested in how the number of text messages affects the phone memory usage.
The other options are incorrect because they either reverse the roles of the explanatory and response variables, or they use variables that are not relevant to the relationship under study.