You have the derivative of a product:
first limit (7x+3)
second limit (4-3x)
The Rule for the derivative of a product is:
(first limit × derivative of second limit) + (second limit × derivative of first limit)
f(x) = (7x+3)(4-3x)
f'(x)=(7x+3)×-3 + (4-3x)×7 = -21x- 9 + 28-21x
f'(x) = -42x + 19