The turmoil of the 1960s and 1970s, characterized by significant social, political, and cultural changes, gave rise to new advocacy groups and movements. This period saw the emergence of various movements such as the civil rights movement, women's liberation movement, anti-Vietnam War movement, environmental movement, and LGBTQ+ rights movement. These movements led to the formation of advocacy groups like the NAACP, SCLC, NOW, SDS, VVAW, Greenpeace, Sierra Club, GLF, and HRC. These groups fought for equal rights, an end to discrimination, peace, environmental conservation, and LGBTQ+ rights. The activism of these advocacy groups challenged societal norms, demanded change, and left a lasting impact on the subsequent decades.