Answer: False.
Step-by-step explanation:
Switching costs refer to the costs that customers incur when they switch from one product or platform to another. When customers are strongly linked to products and platforms, it typically means that they have invested time, effort, and resources in using and becoming accustomed to a particular product or platform. This strong linkage increases switching costs because customers may face challenges in adapting to a new product or platform, relearning processes, transferring data, or establishing new connections.
Therefore, switching costs tend to increase when customers are strongly linked to products and platforms, rather than decreasing.