Final answer:
In his book, The Prince, Machiavelli argued that princes must be strategic, ruthless, and willing to use any means necessary to maintain their power and control. They should be feared rather than loved and possess knowledge about their surroundings and the intentions of neighboring princes.
Step-by-step explanation:
In his famous book, The Prince, Niccolò Machiavelli argued that princes must be strategic, ruthless, and willing to use any means necessary to maintain their power and control.
Machiavelli emphasized the importance of a prince being feared rather than loved, as fear makes subjects more obedient and less likely to rebel against their ruler.
He also advised that princes must be knowledgeable about their surroundings, including the geography of the land and the political designs of neighboring princes, in order to effectively lead an army and make alliances.