Robert La Follette was a Progressive politician and Governor of Wisconsin from 1901-1906. He supported principles such as direct democracy, women's suffrage, workers' rights, and the regulation of big business. These principles were collectively known as the Wisconsin Idea, which aimed to create a more democratic and citizen-centered government. Direct democracy allowed citizens to participate in government decision-making through initiatives and referendums. Women's suffrage gave women the right to vote and participate in politics. Workers' rights ensured fair labor practices and improved working conditions. The regulation of big business prevented monopolies and unfair business practices. Overall, the Wisconsin Idea promoted government accountability and citizen empowerment.