asked 57.7k views
1 vote
Please can someone answer, I need help!!

Explain what role does capitalism and patriarchy play in American beauty? What images
projected in today's media are a result of gender inequality, what message do the images
send to young people? Explain in at least two paragraphs.

asked
User Sharana
by
8.2k points

1 Answer

6 votes

Answer:

Both beauty standards and the feminine beauty ideal are moving targets. Psychologists have argued that it may be all but impossible to separate what we inherently and individually find beautiful from what society tells us is beautiful. In my opinion, beauty standards are the gnarled and rotten roots of all that’s wrong with the industry and perhaps the world. They are tools of oppression that reinforce sexism, racism, colorism, classism, ableism, ageism, and gender norms. They are built into our societies and embedded into our brains.

According to scientists' recent research, women are well represented in media and entertainment companies. But even with corporate America’s increased focus on ensuring gender parity. Scientist observed that women’s day-to-day workplace experiences in media and entertainment are worse than men’s. Almost half of all respondents said they believe women in their fields are judged by different standards than men, which they say makes it difficult to achieve parity in senior management in their workplaces. So the media influence on pre-teens and teenagers can be deliberate and direct. For example, advertising is often directed at children of all ages. This means that children, pre-teens and teenagers are increasingly conscious of brands and images.

answered
User Idsbllp
by
8.1k points