What are the keys to successful crisis management?
By all means, innovate and be bold in your response but not at the expense of these fundamentals.
Understand your risks. ...
Speed is key. ...
Speak truth to power. ...
Obey the basic principles of crisis communications. ...
Ask the four fundamental questions early. ...
Use 6+2 to tell your story effectively. ...
Focus on the 80%, not the 20%
Three basic elements of a crisis are: A stressful situation, difficulty in coping, and the timing of intervention. Each crisis situation is unique and will require a flexible approach to the client and situation.