Question

(C)What roles do social media platforms play in the buying process?

Answer 1

Social media plays a huge role in the buying process for many reasons. One of the reasons being brands use social media to promote their products/ services to customers. On social media customers will see the products/ service on their explore page, feed, or fyi and this has customers wanting to buy the products/ services because they see the outcome on social media. The buying process plays a role on social media because an audience sees the product online.

Answer 2

Step-by-step explanation:

Social Media is a multipurpose platform. Many online sellers use social media, because it transmit there business much faster and reaches more clients. It is useful in the buying process of customers, for it is efficient, faster and easier than going to stores.