Answer:
The critique of the sample method and survey used by the guild is as follows:
- Sample: The sample used in the survey is not representative of the entire population. The survey was conducted only among the guild members, and hence it does not represent the views of non-members. This type of bias is called undercoverage bias.
- Bias: The survey seems to suffer from selection bias, where the participants who responded may not represent the entire population. This type of bias is known as response bias. It is possible that the members who chose to participate in the survey have different views from those who did not respond. Furthermore, the survey did not specify how the participants were selected, and hence there may be other types of bias present in the survey.
- Randomness: The survey did not use random sampling, which is a fundamental principle of survey research. A random sample ensures that every member of the population has an equal chance of being selected, which increases the representativeness of the sample.
- Non-Response: The survey did not address the issue of non-response bias, where participants who choose not to respond may have different views from those who respond. The survey did not specify the response rate, and hence it is unclear how many members chose to participate in the survey.
- Voluntary response: The survey seems to be a voluntary response survey, where members chose to participate voluntarily. This type of survey is known to suffer from bias because participants who respond are usually more motivated or have stronger opinions than those who do not respond.
In summary, the survey used by the guild suffers from various types of bias, which may affect the validity and generalizability of the results. To improve the validity and reliability of the survey, the guild should use random sampling and address issues such as non-response and response bias.