Question

One of the disadvantages associated with television as an advertising medium is that it:

A) cannot target specific audiences.
B) has a perishable message.
C) must use picture, print, sound, and motion for effect.
D) minimizes the likelihood of wasted coverage.
E) is not effective for conveying simple messages.

Answer 1

Television ads have a perishable message, which limits their long-lasting impact.

Step-by-step explanation:

One of the disadvantages associated with television as an advertising medium is that it has a perishable message. Unlike print ads or online ads, television ads are temporary and only last as long as they are being broadcasted. Once the ad is over, it cannot be revisited or referred to later. This can be a disadvantage for businesses that want their message to have a long-lasting impact.