Question

If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using which of the following forms of advertising?

A) informative advertising
B) psychological advertising
C) reminder advertising
D) persuasive advertising

Answer 1

Sony is using persuasive advertising to convince consumers of the value and quality of its computer disks. This kind of advertising aims to motivate consumers to purchase a product. The technique is contrasted with other forms of influence, such as normative influence seen in the Asch experiment and peripheral cues, which include celebrity endorsements and positive emotions.

Step-by-step explanation:

If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using persuasive advertising. Persuasive advertising is a marketing strategy designed to encourage consumers to take a specific action, such as buying a product. Sony would use persuasive messages emphasizing the quality and value of their computer disks to influence consumer purchasing decisions.

Two commonly known social psychology experiments relate to persuasion:

• In the Asch experiment, participants conformed primarily due to normative influences, illustrating peer pressure and the desire to fit in with a group.
• Peripheral route persuasion, as opposed to the central route that focuses on logical argument and factual information, often involves cues such as celebrity endorsements, positive emotions, and attractive models to influence attitudes or behaviors in a more subtle manner.