Final answer:
Countries promote tourism by showcasing elements of their material culture, such as native art, historical architecture, and traditional practices. These cultural expressions, along with natural attractions and museums, highlight the society's way of life and attract visitors.
Step-by-step explanation:
Countries often deploy elements of their material culture in campaigns to promote tourism, showcasing unique and recognizable aspects that define their societies and attract tourists. Acclaimed attributes like native art, historical architecture, and everyday objects such as furniture and dishes reflect a society's way of life and can reveal much about its people and history. These elements span various cultural expressions, including art, housing, clothing, sports, dances, and foods.
For instance, campaigns may highlight traditional practices such as Maasai cattle rearing in Kenya, representing both a livelihood and a symbol of wealth, or the professional sports uniforms in American football, symbolizing athleticism and team identity. Architectural wonders like the Pyramids of Giza in Egypt or the colorful and durable design elements of ancient temples and palaces are also significant tourist draws. Museums play a role in preserving and displaying items of material culture, ranging from Indigenous art to artifacts of colonialism, offering insights into both the admirable and darker aspects of history.
Through these campaigns, countries aim to demonstrate their cultural richness and diversity, drawing visitors to experience the unique offerings ranging from natural attractions to urban festival malls.