Final answer:
Typography is important in creating a corporate identity and conveying meaning. There are thousands of typefaces available today, giving designers options to choose from.
Step-by-step explanation:
Typography plays a crucial role in creating a corporate identity and conveying meaning. For example, a typeface suitable for an oil and gas company may not be appropriate for a baby food brand or a French restaurant. In the past, multiple typefaces were expensive to produce because they required physical metal type to be 'set', but today designers can create digital typefaces at minimal cost.
There are thousands of typefaces available, with new ones being designed every year. Some typefaces are free, while others need to be rented or purchased. This wide variety allows designers to choose the right typeface that aligns with the brand's message and aesthetic.