Final answer:
A company launching a new product into the market must decide when to launch the product.
Step-by-step explanation:
A company launching a new product into the market must first decide on when to launch the product. This statement is true. The timing of a product launch is an important strategic decision for a company. It involves considerations such as market research, competitor analysis, target audience preferences, and overall marketing strategy.
For example, a company may choose to launch a product during a peak season or when there is less competition in the market.