Final answer:
To increase customer retention at Cintas, improving service quality is key, as it ensures customer satisfaction and brand loyalty. Firms in a monopolistically competitive market can further increase demand by differentiating products, promoting customer relationships, and constantly innovating.
Step-by-step explanation:
To increase the chances of customers staying with Cintas, a company should primarily focus on B) Improve service quality. Delivering superior service enhances customer satisfaction and builds brand loyalty, which is crucial for retaining customers. This can involve offering personalized attention, prompt and efficient resolution of issues, and consistently meeting or exceeding customer expectations.
Aside from the above, monopolistically competitive firms can increase demand for their products by:
- Developing a strong brand and product differentiation.
- Engaging in promotional activities and building customer relationships.
- Implementing customer loyalty programs to encourage repeat business.
- Ensuring a high level of product and service innovation to cater to changing customer needs.
- Using data analytics to understand customer preferences and tailor offerings accordingly.