Question

Which of the following is NOT a trigger term in advertising?

Select one:
a. Only 5% down
b. Pay less than $300 a month
c. This could be yours in 24 monthly payments
d. All of these are trigger terms

Answer 1

A trigger term in advertising is a phrase that gives specific details about payment terms, where 'Only 5% down', 'Pay less than $300 a month', and 'This could be yours in 24 monthly payments' are all examples. The correct option is d.

Step-by-step explanation:

In advertising, a trigger term refers to any word or phrase that enables a specific understanding of the offer's terms. For example, 'Only 5% down', 'Pay less than $300 a month', and 'This could be yours in 24 monthly payments' are all trigger terms because they provide details regarding the payment terms or financing availability.

The 20% rule is often recommended for home buyers, suggesting a 20% down payment when purchasing a house, but in some cases, buyers may take advantage of lower down payment options that can range from 0 to 3.5%.

However, it is important to note that lower down payments typically require mortgage insurance, which is an additional cost because it protects the lender in case the borrower defaults on their loan payments, thereby increasing the total mortgage amount paid over time.