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2 votes
The management of distribution channels is as traditionally been

the responsibility of:
a. procurement
b.suppliers
c.accounting
department
d.marketing

asked
User LFLFM
by
8.9k points

1 Answer

1 vote

Final answer:

Traditionally, the marketing department is responsible for the management of distribution channels, as they oversee the movement of products from production to consumers and ensure goods are available at the right time, condition, and cost.

Step-by-step explanation:

The management of distribution channels has traditionally been the responsibility of marketing departments within companies. Marketing concerns itself with not only the promotion and selling of goods and services but also with their distribution to the end consumer. In this context, a distribution channel consists of the series of organizations or individuals that facilitates the movement of products from the producer to the consumer.

Effective management of these channels is crucial as it impacts the availability of goods, the condition in which they are received by consumers, and the cost associated with their delivery. It is a strategic element of a firm's overall marketing strategy and plays a vital role in ensuring a product's success in the market.

answered
User Ha Sh
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