Question

The bulk of your media budget is devoted to television commercials, radio spots, and magazine advertisements. These are all considered what type of promotion?

a. Above-the-line
b. Unmeasured
c. Programmatic
d. Geo-tracked

Answer 1

The correct answer is option a. The bulk of your media budget is devoted to television commercials, radio spots, and magazine advertisements. These are all considered above-the-line promotions.

Step-by-step explanation:

The bulk of your media budget is devoted to television commercials, radio spots, and magazine advertisements. These are all considered Above-the-line promotion.

Above-the-line promotion refers to traditional mass media advertising methods that are aimed at reaching a wide audience, such as television, radio, and print advertisements. These types of promotions are typically used to raise awareness and generate interest in a product or service.