Question

Steve Jobs return to Apple was marked by the development of and introduction of the iPod, iPad and iPhone. In the context of understanding corporate entrepreneurship, this would be considered:

A new venture creation
B strategic renewal
C intrapreneurship
D product development

Answer 1

Steve Jobs' return to Apple and the introduction of new products like the iPod, iPad, and iPhone is considered intrapreneurship. It involved innovation and entrepreneurship within an existing organization, impacting the tech industry significantly.

Step-by-step explanation:

In the context of understanding corporate entrepreneurship, Steve Jobs' return to Apple and the subsequent development of the iPod, iPad, and iPhone would be considered C intrapreneurship. This term refers to the act of behaving like an entrepreneur while working within a large organization. Instead of creating a brand new venture, Jobs revitalized and transformed an existing company by introducing innovative products that significantly influenced the tech industry and consumer behavior.