Question

________ refers to the place a product occupies in consumers' minds based on important attributes relative to competitive products.

a. Channel value proposition
b. Customer value proposition
c. Marketing orientation
d. Positioning

Answer 1

Positioning refers to the place a product occupies in consumers' minds based on important attributes relative to competitive products.

Step-by-step explanation:

Positioning refers to the place a product occupies in consumers' minds based on important attributes relative to competitive products.

It is a marketing strategy that involves creating a distinctive and desirable image for a product or brand in the minds of consumers. This is done by highlighting specific attributes or benefits that differentiate the product from competitors.