Final answer:
Identifying potential reasons for Recreation Unlimited's poor ecommerce performance is crucial; it could be due to outdated website design, poor user experience, insufficient marketing, lack of SEO, or ineffective use of analytics. A strategic analysis and overhaul of their ecommerce efforts can enhance performance.
Step-by-step explanation:
When considering Recreation Unlimited's poor ecommerce performance relative to competitors, it is crucial to identify potential reasons and address them (Option B), rather than increasing ecommerce performance without analysis (Option C) or considering only one potential reason (Option D). Identifying the root causes of poor performance could lead to more effective strategies that will enhance eCommerce performance and competitiveness in the market. Some potential reasons might include an outdated website design, poor user experience, insufficient marketing, lack of search engine optimization (SEO), or not utilizing analytics effectively to understand customer behavior.
For example, if the website is not mobile-friendly, visitors might leave the site without making a purchase, adversely affecting the company's ecommerce performance. Or, if competitors are leveraging SEO more effectively, they could be getting more visibility on search engines, translating into higher sales. Moreover, not properly utilizing analytics to understand customer preferences and behavior could lead to missed opportunities and ineffective marketing strategies.
Implementing a thorough analysis of these areas can help Recreation Unlimited understand where it falls short and develop a robust plan to improve its ecommerce strategies and performance. This holistic approach should include revamping their online presence, optimizing for search engines, and continuously tracking metrics to adjust tactics as needed.