Question

At the store level, what is one goal of tactical retailing?

a. to eliminate the need for segmenting a market
b. to increase overhead costs
c. to increase the sales of a specific item
d. to eliminate the need for new advertising campaigns

Answer 1

The goal of tactical retailing at the store level is to increase the sales of a specific item by employing various in-store strategies.

Step-by-step explanation:

At the store level, one goal of tactical retailing is to increase the sales of a specific item. This can be achieved by implementing various strategies such as product placement, sales promotions, staff training, and improving the overall shopping experience for customers to make specific products more appealing. Tactical retailing does not aim to eliminate the need for market segmentation or advertising campaigns, nor does it aim to increase overhead costs; instead, it focuses on maximizing sales and efficiency within the retail environment.