Question

French spritz is a company that produces a wide range of premium hair care products that they sell exclusively through hair salons in the city. in this scenario, french spritz is using the hair salons' marketing channel to sell its hair care products. this is an example of a(n):________

a. electronic marketing channel
b. virtual marketing channel
c. consumer-responsive channel
d. strategic channel alliance
e. direct marketing channel

Answer 1

The French Spritz company uses a direct marketing channel to sell their hair care products through hair salons.

Step-by-step explanation:

The correct answer is e. direct marketing channel. French Spritz is using hair salons as their marketing channel to sell their hair care products.

This means that French Spritz sells its products directly to the salons, who then sell the products to the end consumers.

In this case, French Spritz does not rely on electronic or virtual marketing channels, consumer-responsive channels, or strategic channel alliances to sell their products.