Question

The purpose of developing a market-product grid is to trigger:

A) Cost reduction
B) Product development
C) Market segmentation
D) Diversification

Answer 1

The purpose of developing a market-product grid is to trigger market segmentation.

Step-by-step explanation:

The purpose of developing a market-product grid is to trigger Market Segmentation. A market-product grid is a tool used in marketing to analyze and classify product-market combinations based on their similarities and differences. It helps businesses identify target markets and develop marketing strategies that meet the specific needs and preferences of different customer segments.