Question

Kellogg's sells a variety of products under its Kellogg's name brand. It then identifies groups of products with a secondary name such as Raisin Bran or Froot Loops, each in several sizes and versions. Froot Loops is known as a(n):

A. Individual brand
B. Private-label brand
C. Corporate brand
D. Family brand

Answer 1

Froot Loops falls under the Kellogg's family brand, where multiple products share the Kellogg's reputation while maintaining their individual identities within the product line.

Step-by-step explanation:

Kellogg's distinguishing between its main company brand and its subsidiary product lines, like Froot Loops, is an example of creating a family brand. A family brand is where a group of products are marketed under a single umbrella brand, which in this case is the Kellogg's name. With Froot Loops being one of the products under this umbrella, it carries the Kellogg's recognition and reputation, while also maintaining its own identity within the product line.

National brands like Kellogg's must protect their brand integrity to maintain customer trust that emerged from a historical context where rapid expansion and miscommunication often led to fraudulent practices. Consequently, the strong reputation of brand names has become highly valuable for ensuring consistent quality and consumer confidence in national markets.