Question

When a salesperson calls on a customer simply to build good will, he or she is playing the part of a:

A) Consultant
B) Relationship builder
C) Order taker
D) Technical expert

Answer 1

A salesperson who calls on a customer to build goodwill is a relationship builder.

Step-by-step explanation:

When a salesperson calls on a customer simply to build good will, he or she is playing the part of a relationship builder. This means that the salesperson aims to foster a positive and trusting relationship with the customer, without directly trying to make a sale.